Identify Your GenreTo determine your target audience, you’ll need to identify your genre first. The genre is the category that you book belongs in. Besides the primary classifications of fiction and nonfiction, there are also sub-genres to consider. Is your book a biography about a musical icon? Is it the start of the latest young adult story about magical orphans? Answering these questions will help you decide what genre your book belongs in. Determining your book’s genre can help convince your literary agent to support the book’s journey from early concept to store display. You could always consult with friends, family, and coworkers to help you decide the genre. Literary agents and editors are knowledgeable professionals and worthwhile investments, but they can be expensive and time-consuming.
Find Your NicheOnce you have determined your book’s genre the next step is to find your niche. Your book’s niche has to do the with target audience you’re trying to sell your book to; so how do you discover this? Think about the priorities of your potential readers. Readers who enjoy cook books will have different preferences, needs, and interests than readers looking to devour the next sensational epic fantasy.
The Publishing MethodAre you looking for traditional publishing or self-publishing? How your book is published, and subsequently bound, can have a massive influence over how well your book sells. Literary agents and publishers represent the path of traditional publishing. Here is some advice for if you choose traditional publishing:
- Find the right publishers for the category of your book.
- Understand their rules regarding submission of prospective manuscripts.
- Absorb the sting of rejection.
- You’ll have to do your own editing.
- You’ll need someone to design the cover and the book.
- You’ll have to secure your own publisher.
- You’ll also have to handle your own marketing.