Don’t judge a book by its cover is probably one of the first refrains many children ever hear. It’s a useful phrase, as it inspires kids to look beyond the cover of a book to what’s inside and hopefully instill in them a love for reading. Also it can be more widely applied in a metaphorical sense to encourage not judging something based on its outward appearance. But the fact is that people do judge books by their covers, so it’s important to keep this in mind if you’re in the business of selling books. This quote from Paper Because sums it up pretty nicely:
“It’s a simple fact that many people do judge a book by its cover. No one reads a book before buying it and authors/publishers have just seconds to grab the reader, so it’s crucial that the cover and back cover texts be compelling. An eye-catching and skillfully printed dust jacket can actually mean the difference between success and obscurity for an author.”
While plenty of people buy a book after reading a review or hearing about it from a friend, just as many buy books on a whim, not knowing what they’re getting into. The reason for this lies fully in the design of the cover of the book. You’re not going to be inspired to buy a book on a whim if it has a bland cover that blends in with the rest of the books on the shelf. Books distinguish themselves by standing out with unique jacket art that prompts a browsing reader to take a second look. And, as the quote above states, that second look might just be the difference between success and obscurity. Check out the full post from Paper Because on why print is an art form here.
Advantage Book Binding has been in the book binding business since 1985, when we were founded on the principle “we do a quality book on time.” Since then we’ve seen plenty of changes both in and out of the industry. While some have sounded the death knell for books and other physical media, we believe that the fact that we continue to be an industry leader into the 21st century is a testament not only to our longevity as a company but to that of our craft. We think it’s important to keep books and physical media on the shelves, which is why we dedicate ourselves to providing you with the highest quality book binding and post press services available.Keep up with us on Facebook, Google +, Twitter, and LinkedIn, and feel free to share your thoughts with us in the comments.