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Recent Studies Show Millenials Prefer Real Books Over E-Readers

While the recent surge in popularity and affordability of e-readers has caused some people to worry about the future of print publications, studies show that real books aren’t going anywhere soon. Young people still recognize the value of the printed page and the market for physical books continues to thrive. A number of recent studies have shown that millenials (defined as anyone born between the early 1980s and early 2000s) still prefer real books for a number of reasons. Find out more below.

e-readers

Despite the growing popularity of e-readers, studies show that young people still love reading real books.

 

Recent Studies Show Millenials Prefer Real Books Over E-Readers

A spate of recent studies have attempted to discern what kind of relationship young people have with books versus e-readers. These were some of the (often surprising) findings:

Millenials still think libraries are useful

A study done by the Pew Research Center showed that 62% of millenials believed that there is important information that can’t be found online. They are more likely than their older counterparts to visit a local library in search of relevant information.

Millenials value physical textbooks

Student Monitor recently published a study that illuminated the fact that 87% of money spent on textbooks went to print books. Another study published by the University of Washington showed that even when digital versions of humanities books were available on e-readers, they still opted for the print version. While millenials seem to prefer digital texts for reading about science and math, when it comes to the humanities students prefer physical editions.

Young people love browsing through books

Teens are most likely to buy books that they’ve found via browsing through libraries and bookstores above looking on online websites, according to data gathered by Nielson BookScan.

Students emotionally connect with physical books

A study summarized by the Guardian did an experiment where students were asked to read stories either on e-readers or in a traditional book and then answered a number of questions relating to their recall of the plot. Those who had read traditional books reported feeling more emotionally connected to the text and had a better sense of narrative cohesion than their e-reading counterparts. Advantage Book Binding can help you take your book binding project to a new level, taking into consideration budget requirements to provide you with the most cost-effective and project-specific solution for you. Please contact us today for more information, and keep up with us on Facebook, Google +, Twitter, and LinkedIn.