While the recent surge in popularity and affordability of e-readers has caused some people to worry about the future of print publications, studies show that real books aren’t going anywhere soon. Young people still recognize the value of the printed page and the market for physical books continues to thrive. A number of recent studies have shown that millenials (defined as anyone born between the early 1980s and early 2000s) still prefer real books for a number of reasons. Find out more below.
Recent Studies Show Millenials Prefer Real Books Over E-Readers
A spate of recent studies have attempted to discern what kind of relationship young people have with books versus e-readers. These were some of the (often surprising) findings: